Today it was announced that GoPro, makers of popular extreme sports digital video camera, has acquired CineForm, a leading developer of video compression and workรฏยฌโow technology for the professional รฏยฌยlm and television industry. This acquisition will result in GoPro utilizing CineForm compression in their soon to be released 3D HERO System, an expansion accessory for GoProรขโฌ™s 1080p HD HERO line of cameras.
รขโฌลGoPro has come out of nowhere to become a leading HD captureรย solution for professionals wanting to capture new, never before seenรย perspectives,รขโฌย says David Newman, CineFormรขโฌ™s co-founder and CTO. รขโฌลWeรย were very impressed with the 3D HERO Systemรขโฌ™s ability to rival camerasรย costing 10 times as much. Weรขโฌ™re looking forward to putting CineFormรขโฌ™sรย content creation tools into more hands than ever before thanks toรย GoProรขโฌ™s global brand and distribution.”
CineForm will become a division of GoPro and will continue to develop and support its award winning line of professional software products while contributing to the development of new GoPro products.
Read the full press release here.