Today it was announced that GoPro, makers of popular extreme sports digital video camera, has acquired CineForm, a leading developer of video compression and workรฏยฌโ€šow technology for the professional รฏยฌยlm and television industry. This acquisition will result in GoPro utilizing CineForm compression in their soon to be released 3D HERO System, an expansion accessory for GoProรขโ‚ฌ™s 1080p HD HERO line of cameras.

รขโ‚ฌล“GoPro has come out of nowhere to become a leading HD captureร‚ย solution for professionals wanting to capture new, never before seenร‚ย perspectives,รขโ‚ฌย says David Newman, CineFormรขโ‚ฌ™s co-founder and CTO. รขโ‚ฌล“Weร‚ย were very impressed with the 3D HERO Systemรขโ‚ฌ™s ability to rival camerasร‚ย costing 10 times as much. Weรขโ‚ฌ™re looking forward to putting CineFormรขโ‚ฌ™sร‚ย content creation tools into more hands than ever before thanks toร‚ย GoProรขโ‚ฌ™s global brand and distribution.”

CineForm will become a division of GoPro and will continue to develop and support its award winning line of professional software products while contributing to the development of new GoPro products.

Read the full press release here.

Buy GoPro HERO Camera at GoPro.com